Project Overview

I spearheaded a complete website redesign for The Clear Brands, an umbrella encompassing The Clear OG, The Clear EFX, and TWAX. The goal was to create a cleaner and more minimalistic aesthetic while preserving the distinct voice and personality of each brand. Recognizing the importance of individual brand identities within the overarching umbrella, I carefully differentiated the products by using unique colors, patterns, and visual elements for each. The result was a cohesive yet distinct online presence that highlights the uniqueness of each brand under The Clear.