Project Overview

I led a comprehensive rebrand of A Place-2-Live, Inc. (AP2L) to modernize its look with a clean, professional aesthetic. Collaborating closely with the founder, we aimed for a sleek, vibrant identity, replacing the old dark green and beige with a dynamic cerulean and dark purple palette. I redesigned the logo to include a house on a keyring, symbolizing AP2L’s mission of providing homes and stability.

Once the rebrand was set, I moved to website development, creating wireframes in Figma to map out the new design, then building the site on WordPress. The revamped website retained the original information architecture and navigation but introduced fresh section layouts, colors, typography, and overall style, giving AP2L a modern, engaging online presence that reflects its renewed brand identity.